Nordstrom Home Launches First-Ever Home Retail Store in New York Flagship
Nordstrom opened its very first flagship in New York City in October 2019, and now the company is launching Nordstrom Home, the very first home-based store concept.
Located at the Nordstrom NYC Flagship, Nordstrom Home is a two-story retail experience filled with home goods from a variety of established and emerging brands. The products include kitchen and table top, home textiles, small furniture, small appliances and other home decorations. Expect pieces from beloved brands like Boll & Branch, Dyson, Staub, Marimekko, Matouk and Moccamaster, as well as emerging brands like Estelle Glassware, GOODEE, Otherland and Serax.
Nordstrom Home will also offer direct-to-consumer branded products without a physical retail presence, including Casper, Great Jones, Carraway, Bearaby, Five.Two by Food 52, Open Spaces, The Citizenry, Maison Balzac, Kartelle, Memphis Milano and Our place. Specifically, this will be the first physical space for the famous cookware brand Great Jones, with an immersive multi-story display. Classic brands, like Le Creuset and Alessi, will also be sold here.
“The Nordstrom Home NYC Shop brings together a unique blend of emerging and established brands – from classics like Dyson and Matouk to rising New York-born brands like Beverly’s and Quiet Town,” said Olivia Kim, vice president of creative projects and development. home at Nordstrom. . “Our team carefully organized everything through the prism of style and design and wanted to bring our customers everyday items that are relevant, not only functional, but fun and inspiring. The store will also be the first and only retail destination for some of our favorite direct selling brands, like Great Jones, Citizenry, Bearaby, and many others that shoppers could previously only buy online. Nordstrom Home will be constantly evolving, so customers will always be able to come see us to find out what’s going on at home.
In addition to in-store offerings, Nordstrom Home will expand its online offerings to include the latest brands, products and categories emerging in the home products market. The live site will also include exclusive branded content, inspiration from home stylists and help customers buy their homes. Online, you can buy black owned and founded brands, Nordstrom branded products, sustainable products, top selling products and more. There are also specific categories, like dorm style, perfect for every phase of life.
In addition to home decor, you can buy luggage and travel, pantry accessories, pet accessories, sanitizers and personal care items for the home, electronics, and more.
Nordstrom Home knows the quintessential New York customer, who seeks decorative solutions and functional rooms in small, compact spaces. They are also committed to supporting New York-born brands and small businesses by selling products from MoMA Design Store, Quiet Town, Beni Rugs, Bole, Dusen Dusen, Thompson Street Studio, Wooj, Danielle Yukari, Marc Hundley and BEVERLY . In total, Nordstrom Home will sell products from 50 new brands and offer more than 1,400 choices.
“Our New York flagship store had just opened before the pandemic started, and we felt a strong desire and a strong responsibility to support the store and the community around it,” she says. “When lockdowns hit and our homes quickly became the most important spaces in our lives – our offices, schools, restaurants, gyms and everything in between – we wanted to help our clients make their spaces the most fulfilling, fun and enjoyable. inspiring they are. could be. And with many of our amazing brands rooted in New York City, we thought the city was the perfect place to start.
The thoughtful and flexible layout will showcase products by piece for easy shopping and navigation. There will also be interactive spaces and brand activations that will rotate throughout the space.
Nordstrom Home is located at the Nordstrom Pavilion in New York City at 225 West 57th Street.